Zhiqing’s blog

Durex’s brand values have always been a light-hearted and safe way of approaching sex. They’ve recognized the importance of being casual around global discourses about sex and we wanted to reflect this in our own short stories that we created for the brand.  In terms of context, we wanted to create four short stories that…

 FarmHacks and digital commonwealth The commons are happening around us every single day. So, what is commons? They are social systems that shape resources by a community of users/producers,  and in this case, data could be seen as a pool for collective and private benefits. However, it is also argued that the enclosure of contemporary…

Channel 4 is a British free-to-air public Broadcast television channel. In order to provide a culturally challenging alternative to BBC, Channel4 was established by Thatcher’s government in 1982. Unlike BBC that has support income from audiences, Channel4 has no financial support from its media users. Channel4’s aim is not about making profit but support key…

Popular feminism and Dove’s 2022 self-esteem project Feminism is a social-political movement and ideology that aim to define and establish both genders’ political, economic, and personal equality. Feminism movements include fighting against gender stereotypes, strict beauty standards on female, and male gazes, and improving females’ professional, educational, and personal opportunities. Nowadays, feminism is incredibly popular for commercial…

Me as labour on social media Waking up, turning on phone and scrolling on social media–this is the first thing I would do in a day. I cannot live without Internet since high school, and sometimes I even think that we are not live with media but live in the media. Reflecting on my day…

What is UGC? User generated content is any forms of content that has been posted by online users. It is a product consumers create to disseminate information about online products or the firms that market them. User generated content can be largely seemed on social media such as Instagram, Facebook, little red book etc. User-generated…

I am zhiqing ye and I am studying media and critical practices. I used to studying in Sydney and major in media and marketing. I think media is all around us and that’s why I want to explore a little further more in the media world. I choose to study in LCC because it has…